MARKETING ANALYTICS SPECIALIST
MARKETING ANALYTICS SPECIALIST
Analytics & Performance Optimization
Analytics & Performance Optimization
Description
MARKETING ANALYTICS SPECIALIST
MARKETING ANALYTICS SPECIALIST
Kardo Creative transforms data into actionable insights that drive marketing performance and business growth for the #1 home services marketing agency. We turn complex analytics into clear strategic recommendations that fuel client success. As a Marketing Analytics Specialist, you'll analyze marketing performance across multiple channels and clients, providing data-driven insights that optimize campaigns and demonstrate measurable ROI for our home services clients.
Kardo Creative transforms data into actionable insights that drive marketing performance and business growth for the #1 home services marketing agency. We turn complex analytics into clear strategic recommendations that fuel client success. As a Marketing Analytics Specialist, you'll analyze marketing performance across multiple channels and clients, providing data-driven insights that optimize campaigns and demonstrate measurable ROI for our home services clients.
About the Job
We are looking for an analytical professional who brings both technical data analysis skills and strategic business thinking to interpret marketing performance and guide optimization decisions. Your insights will directly impact campaign performance and client success. The key responsibility for this role is to analyze marketing data across 15-20 client accounts, creating actionable reports and recommendations that drive campaign optimization and business growth.
We are looking for an analytical professional who brings both technical data analysis skills and strategic business thinking to interpret marketing performance and guide optimization decisions. Your insights will directly impact campaign performance and client success. The key responsibility for this role is to analyze marketing data across 15-20 client accounts, creating actionable reports and recommendations that drive campaign optimization and business growth.
Key Focus Areas:
Performance Analysis: Analyze marketing data across multiple channels including digital advertising, social media, email, and website performance
Performance Analysis: Analyze marketing data across multiple channels including digital advertising, social media, email, and website performance
Reporting & Insights: Create comprehensive reports and dashboards that communicate performance metrics and strategic recommendations to clients and internal teams
Reporting & Insights: Create comprehensive reports and dashboards that communicate performance metrics and strategic recommendations to clients and internal teams
Optimization Recommendations: Identify opportunities for campaign improvement and provide data-driven recommendations for enhanced performance
Optimization Recommendations: Identify opportunities for campaign improvement and provide data-driven recommendations for enhanced performance
What you’ll do
Analyze marketing performance data from Google Analytics, advertising platforms, and CRM systems
Create detailed performance reports and dashboards for client and internal use
Conduct deep-dive analysis to identify trends, opportunities, and areas for improvement
Collaborate with marketing teams to implement data-driven optimization strategies
Track ROI and conversion metrics across multiple marketing channels and campaigns
Present findings and recommendations to clients and internal stakeholders
Stay current with analytics tools, tracking methodologies, and performance measurement best practices
Analyze marketing performance data from Google Analytics, advertising platforms, and CRM systems
Create detailed performance reports and dashboards for client and internal use
Conduct deep-dive analysis to identify trends, opportunities, and areas for improvement
Collaborate with marketing teams to implement data-driven optimization strategies
Track ROI and conversion metrics across multiple marketing channels and campaigns
Present findings and recommendations to clients and internal stakeholders
Stay current with analytics tools, tracking methodologies, and performance measurement best practices
Requirements
Who you are
Bachelor's Degree in Marketing, Business, Statistics, or equivalent experience
2-4 years of marketing analytics experience, preferably in agency or home services environments
You have strong analytical skills and experience with Google Analytics, data visualization tools, and reporting platforms
You bring both technical analysis abilities and business strategy understanding to data interpretation
You excel at creating clear, actionable reports that non-technical stakeholders can understand and act upon
You are detail-oriented and comfortable working with large datasets and multiple analytics platforms
You have experience with Excel, Google Sheets, and data visualization tools like Tableau or Google Data Studio
You understand marketing attribution and can track performance across multiple touchpoints
You are collaborative and enjoy working with marketing teams to implement data-driven improvements
While this role focuses on analytics, we value candidates who understand how data analysis supports broader marketing strategy and client success
Bachelor's Degree in Marketing, Business, Statistics, or equivalent experience
2-4 years of marketing analytics experience, preferably in agency or home services environments
You have strong analytical skills and experience with Google Analytics, data visualization tools, and reporting platforms
You bring both technical analysis abilities and business strategy understanding to data interpretation
You excel at creating clear, actionable reports that non-technical stakeholders can understand and act upon
You are detail-oriented and comfortable working with large datasets and multiple analytics platforms
You have experience with Excel, Google Sheets, and data visualization tools like Tableau or Google Data Studio
You understand marketing attribution and can track performance across multiple touchpoints
You are collaborative and enjoy working with marketing teams to implement data-driven improvements
While this role focuses on analytics, we value candidates who understand how data analysis supports broader marketing strategy and client success
Fields marked with * are mandatory.