CONTENT MARKETING SPECIALIST
CONTENT MARKETING SPECIALIST
Marketing & Creative
Marketing & Creative
Description
CONTENT MARKETING SPECIALIST
CONTENT MARKETING SPECIALIST
Kardo Creative transforms words into marketing magic for the #1 home services marketing agency. We create content that captures each client's unique voice and converts prospects into customers through strategic storytelling and compelling copy. As a Content Marketing Specialist, you'll develop and execute content strategies that drive engagement, leads, and revenue growth for our home services clients across multiple platforms and channels.
Kardo Creative transforms words into marketing magic for the #1 home services marketing agency. We create content that captures each client's unique voice and converts prospects into customers through strategic storytelling and compelling copy. As a Content Marketing Specialist, you'll develop and execute content strategies that drive engagement, leads, and revenue growth for our home services clients across multiple platforms and channels.
About the Job
We are looking for a versatile content creator who brings both strategic thinking and exceptional writing skills to develop compelling content that resonates with home services audiences. Your writing will span from blog posts to social media content, transforming ideas into impactful messaging that drives conversions. The key responsibility for this role is to create and manage content marketing campaigns that support lead generation, brand awareness, and customer engagement for 6-8 home services clients.
We are looking for a versatile content creator who brings both strategic thinking and exceptional writing skills to develop compelling content that resonates with home services audiences. Your writing will span from blog posts to social media content, transforming ideas into impactful messaging that drives conversions. The key responsibility for this role is to create and manage content marketing campaigns that support lead generation, brand awareness, and customer engagement for 6-8 home services clients.
Key Focus Areas:
Multi-Platform Content Creation: Develop engaging content for websites, blogs, social media, email campaigns, and digital advertising across various home services industries
Multi-Platform Content Creation: Develop engaging content for websites, blogs, social media, email campaigns, and digital advertising across various home services industries
Multi-Platform Content Creation: Develop engaging content for websites, blogs, social media, email campaigns, and digital advertising across various home services industries
Multi-Platform Content Creation: Develop engaging content for websites, blogs, social media, email campaigns, and digital advertising across various home services industries
Brand Voice Management: Maintain consistent brand voice and messaging across all content touchpoints while adapting tone for different audiences and platforms
Brand Voice Management: Maintain consistent brand voice and messaging across all content touchpoints while adapting tone for different audiences and platforms
What you’ll do
Write and edit blog posts, website copy, social media content, and email campaigns
Develop content calendars that align with client business goals and industry trends
Collaborate with design and marketing teams to create integrated content campaigns
Research home services industry topics and trends to create relevant, valuable content
Optimize content for SEO and conversion goals
Track content performance metrics and adjust strategies based on data insights
Support client presentations with compelling case studies and success stories
Write and edit blog posts, website copy, social media content, and email campaigns
Develop content calendars that align with client business goals and industry trends
Collaborate with design and marketing teams to create integrated content campaigns
Research home services industry topics and trends to create relevant, valuable content
Optimize content for SEO and conversion goals
Track content performance metrics and adjust strategies based on data insights
Support client presentations with compelling case studies and success stories
Requirements
Who you are
Bachelor's Degree in Marketing, Communications, English, Journalism, or equivalent experience
2-4 years of content marketing experience, preferably in home services, local business, or B2B sectors
You have exceptional writing and editing skills with the ability to adapt voice and tone for different brands
You bring creativity and strategic thinking to content development and campaign planning
You excel at research and can quickly understand complex home services business models
You are organized and can manage multiple content calendars and deadlines simultaneously
You have experience with content management systems, social media platforms, and email marketing tools
You understand SEO best practices and content optimization techniques
You are collaborative and enjoy working with creative and marketing teams to bring ideas to life
While this role focuses on content creation, we value candidates who understand how content supports broader marketing objectives and lead generation goals
Bachelor's Degree in Marketing, Communications, English, Journalism, or equivalent experience
2-4 years of content marketing experience, preferably in home services, local business, or B2B sectors
You have exceptional writing and editing skills with the ability to adapt voice and tone for different brands
You bring creativity and strategic thinking to content development and campaign planning
You excel at research and can quickly understand complex home services business models
You are organized and can manage multiple content calendars and deadlines simultaneously
You have experience with content management systems, social media platforms, and email marketing tools
You understand SEO best practices and content optimization techniques
You are collaborative and enjoy working with creative and marketing teams to bring ideas to life
While this role focuses on content creation, we value candidates who understand how content supports broader marketing objectives and lead generation goals
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