MARKETING AUTOMATION SPECIALIST
MARKETING AUTOMATION SPECIALIST
MARKETING AUTOMATION SPECIALIST
MARKETING AUTOMATION SPECIALIST
Description
MARKETING AUTOMATION SPECIALIST
MARKETING AUTOMATION SPECIALIST
Kardo Creative leverages cutting-edge marketing technology to create seamless, automated marketing experiences that nurture leads and drive conversions for home services businesses. We architect automation systems that scale marketing efforts and maximize efficiency. As a Marketing Automation Specialist, you'll design and implement sophisticated marketing automation workflows that streamline lead nurturing, customer onboarding, and retention processes for our home services clients.
Kardo Creative leverages cutting-edge marketing technology to create seamless, automated marketing experiences that nurture leads and drive conversions for home services businesses. We architect automation systems that scale marketing efforts and maximize efficiency. As a Marketing Automation Specialist, you'll design and implement sophisticated marketing automation workflows that streamline lead nurturing, customer onboarding, and retention processes for our home services clients.
About the Job
We are looking for a marketing technology expert who brings both technical automation skills and strategic marketing thinking to create efficient, scalable marketing systems. Your work will focus on workflow optimization, lead scoring, and automated campaign management. The key responsibility for this role is to develop and manage marketing automation systems for 6-8 home services clients, creating workflows that improve lead conversion rates and customer lifetime value.
We are looking for a marketing technology expert who brings both technical automation skills and strategic marketing thinking to create efficient, scalable marketing systems. Your work will focus on workflow optimization, lead scoring, and automated campaign management. The key responsibility for this role is to develop and manage marketing automation systems for 6-8 home services clients, creating workflows that improve lead conversion rates and customer lifetime value.
Key Focus Areas:
Automation Workflow Development: Design and implement sophisticated automation workflows for lead nurturing, customer onboarding, and retention campaigns
Automation Workflow Development: Design and implement sophisticated automation workflows for lead nurturing, customer onboarding, and retention campaigns
Lead Scoring & Segmentation: Develop lead scoring systems and advanced segmentation strategies that improve targeting and conversion rates
Lead Scoring & Segmentation: Develop lead scoring systems and advanced segmentation strategies that improve targeting and conversion rates
Integration Management: Ensure seamless integration between marketing automation platforms, CRM systems, and other marketing tools
Integration Management: Ensure seamless integration between marketing automation platforms, CRM systems, and other marketing tools
What you’ll do
Design and implement marketing automation workflows using platforms like HubSpot, Marketo, or Pardot
Develop lead scoring models that identify high-quality prospects and optimize sales handoff processes
Create automated email sequences, social media campaigns, and multi-channel marketing workflows
Monitor automation performance metrics and optimize workflows for improved conversion rates
Collaborate with sales and marketing teams to align automation with broader business objectives
Troubleshoot technical issues and ensure smooth operation of automated marketing systems
Stay current with marketing automation best practices, platform updates, and integration capabilities
Design and implement marketing automation workflows using platforms like HubSpot, Marketo, or Pardot
Develop lead scoring models that identify high-quality prospects and optimize sales handoff processes
Create automated email sequences, social media campaigns, and multi-channel marketing workflows
Monitor automation performance metrics and optimize workflows for improved conversion rates
Collaborate with sales and marketing teams to align automation with broader business objectives
Troubleshoot technical issues and ensure smooth operation of automated marketing systems
Stay current with marketing automation best practices, platform updates, and integration capabilities
Requirements
Who you are
Bachelor's Degree in Marketing, Business, Computer Science, or equivalent experience
3-5 years of marketing automation experience with platforms like HubSpot, Marketo, Pardot, or similar systems
You have strong technical skills and experience with marketing automation platforms, CRM integration, and workflow development
You bring both technical expertise and strategic marketing thinking to automation challenges
You excel at process optimization and can identify opportunities to improve marketing efficiency through automation
You are detail-oriented and comfortable with complex technical configurations and troubleshooting
You have experience with lead scoring, segmentation, and customer lifecycle marketing
You understand how marketing automation supports sales processes and customer relationship management
You are collaborative and enjoy working with cross-functional teams to implement integrated marketing solutions
While this role focuses on marketing automation, we value candidates who understand how automation supports broader marketing strategy and business growth objectives
Bachelor's Degree in Marketing, Business, Computer Science, or equivalent experience
3-5 years of marketing automation experience with platforms like HubSpot, Marketo, Pardot, or similar systems
You have strong technical skills and experience with marketing automation platforms, CRM integration, and workflow development
You bring both technical expertise and strategic marketing thinking to automation challenges
You excel at process optimization and can identify opportunities to improve marketing efficiency through automation
You are detail-oriented and comfortable with complex technical configurations and troubleshooting
You have experience with lead scoring, segmentation, and customer lifecycle marketing
You understand how marketing automation supports sales processes and customer relationship management
You are collaborative and enjoy working with cross-functional teams to implement integrated marketing solutions
While this role focuses on marketing automation, we value candidates who understand how automation supports broader marketing strategy and business growth objectives
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